Nervous about trying an infused beverage? Not sure where to start? 

Hightail was created to define quality in the category. We aim to be your safe space to try, with a consistent low-dose experience you can trust. With that vision as our guide, we conducted extensive research on the best emulsion supplier, the best flavor house, the best can liners, and the most reputable manufacturers, which you can read about here: 5 Keys to Quality THC Beverages.

Putting Our Money Where Our Mouth Is

In the words of the venerable Busta Rhymes, however, don't talk about it. Be about it.

So we decided to test it.

We engaged an independent consumer research study with MoreBetter to see if hightail really helps you sip in some fun with no compromises and no regrets. We invested significant time, free product and shipping for 125 study participants, and funded the study. Was this easy as a  months-old startup? It was NOT, but we are unflinchingly committed to investing in what really matters: your consumer experience.

The Study Design

Participants answered daily questions for 7 days BEFORE using hightail.  Then, they provided daily responses while drinking hightail every day for 14 days.  109 study participants completed the full 21 day controlled study with daily full responses. 

Does hightail really help you sip in some fun?

Participants showed statistically significant improvements in mental health, mood, and sleep using established research instruments including the DASS-21 Depression Anxiety Stress Scale and PROMIS Sleep Disturbance SF 8b measures.

What does all that mean in plain English?  Participants experienced remarkable improvements from drinking hightail:

• 53% reductions in both depression and anxiety scores
• 44% decrease in stress levels
• Measurable gains in sleep quality
• Improved overall ratings for their day.

hightail isn’t just a mood – our product delivered scientifically validated changes that significantly reduced anxiety.

Over the next four posts, we'll dive deep into what 109 participants taught us about THC beverages, quality, and the future of functional drinks.

Coming up in this series:

• Part 2: The Mental Health Story - Real Improvements Beyond "Chill Vibes"
• Part 3: Sleep Better, Live Better - How Hightail Improved Rest & Recovery
• Part 4: The Alcohol Alternative That Actually Works
• Part 5: Safety, Taste & What This Means for the THC Beverage Category

Ready to be part of the change? Find your reset with hightail →