I started hightail because the wine I loved stopped loving me back when I hit 40.

As my phase of life changed and the world kept turning up the heat, suddenly the glass or two of wine I'd have to relax woke me up at 3am, heart racing, no sleep in sight. Evenings that wouldn't have registered as a pre-game ten years ago suddenly gave me two-day hangovers. Headache, exhaustion, reaching for carbs, the works.

But I still needed something. After a full day of work, school pickups, sports, dinner, homework, and the general chaos of keeping two kids and two dogs alive, I needed a moment for me. A moment to exhale. A way to take the edge off without checking out entirely. To be present for the fun parts of the evening without paying for it the next morning.

Nothing in the market did that. So I built it.

hightail is low-potency functional beverages designed to be a real wine alternative for moms who want to unwind without the consequences. hightail’s two formulations deliver real relaxation with a boost of energy. Our infused SKUs do it with a microdose (1.5mg) of THC plus 3mg CBG for focus and lift.  Hightail halo is a squeaky clean boost that behaves with B12 and L-theanine for calm, focus, and energy.  Relaxed, not checked out.  Energized, not sleepy.  Plus with fast onset and clean ingredients, it really drinks like an alcoholic beverage. You feel it in about 15 minutes. The edges soften. The mental load gets a little quieter. You are still you. Just lighter.

May Is a Lot. Maybe Too Much.

There is a reason parents call May "Maycember." It roars in like a second holiday season, except nobody gave you a heads up.

Mother's Day. Graduations. Confirmations. Spirit week. End-of-year sports. Classroom parties. The calendar goes from manageable to a full sprint with no warning and no downtime. And that is before we even talk about what is happening in the world outside your front door right now.

People are carrying a lot. I see it. I feel it.

I founded hightail to deliver real relief to busy, overburdened women and parents. And right now, when stress is high and everything feels a little heavier than it should, I want to do what I can to help. That is why I am personally investing in making hightail more accessible.

For the entire month of May, I am lowering the price across the full hightail line. Not a flash sale. Not a gimmick. A deliberate decision to remove the barrier so more people can find their reset moment when they need it most.

Here is the new Maycember pricing, live May 1 through May 31:

Sparkling Strawberry Hibiscus Tea, Raspberry Basil Lemonade, Cocoa Pomegranate Yuzu: $25 one-time / $20 Subscribe & Sip

hightail Halo: $20 one-time / $16 Subscribe & Sip

The Reset Kit: $45 one-time / $36 Subscribe & Sip

Cans priced $5 to $6. The most accessible hightail has ever been.

How to Take Your Reset Moment This May

You don't need a spa day, an expensive sitter, or a wide-open Saturday (though I'd love that for you!) to take a micro-moment for yourself.

Crack open a hightail Halo at 2pm instead of that second (or third) coffee. Treat yourself to a hightail at 5pm, or after the kids are in bed, or during the 11 minutes you have to yourself between school pickup and soccer carpool.

My sincere hope for you this May is not just to survive it. I want you to take moments for you. Not just on Mother's Day, but as a daily practice. Just a beat where the noise quiets just enough. That is what hightail is for. I built it for you to treat yourself, better. And this month, I want it in as many hands as possible.

May is a lot. You deserve a moment.

Shop Maycember Pricing

-Anna Baskin is the founder of hightail, based in the Chicago area.