Finding Your Tribe: From Family Football Traditions to Modern Reset Moments
Growing up in Texas, football season meant family traditions: burnt orange rituals, stress-eating guac, and pure joy shared with my dad's legendary enchiladas. But life...
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The Moms (and Dads) Aren't All Right: Why Hightail is the Reset Moment We All Need
Life doesn't come with a pause button, but you can take your moment to reset. If you're like most parents dealing with endless Zoom calls,...
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🍂 From Summer Sip to Fall Reset: How Low-Dose THC Beverages can Transform Your Routine
Fall doesn’t mean slowing down, it means chaos: sports practices, homework, carpools, and the second shift of parenting. Hightail was designed for that reset moment:...
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3 Female Founders, 1 Vision: Redefining Premium Alcohol Alternatives
Three female founders came together in Charleston to showcase a new category of premium alcohol alternatives — flavor-forward, better-for-you beverages designed to give you the...
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Not All THC Beverages Are Created Equal: 5 Keys to Quality You Should Know
Not all THC drinks are created equal. Learn 5 keys to a premium, better-for-you THC beverage that tastes incredible and delivers every time.
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Why We Partnered with the Ferrari of Flavor Houses
We didn’t launch hightail to be just another THC drink. We launched it to be the best-tasting one. That’s why we partnered with global flavor...
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Founder’s Corner: The Flavor Tug-of-War — Building a Better-for-You THC Drink
In this Founder’s Corner, we share the science and sweat behind building Hightail—a preservative-free, shelf-stable THC drink. From solving pasteurization challenges to perfecting flavor and...
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