3 Female Founders, 1 Big Charleston Collab

At hightail, our mission has always been to empower people with choice: to drink how they want, when they want, with no compromises. Because intentional drinking isn’t about less fun, it’s about more freedom.

That’s why last weekend in Charleston, I was honored to stand alongside two powerhouse women: Emily Heintz, founder of Sèchey, and Rachel Martin, founder of Oceano Wines, to showcase what intentional drinking can look like. Together, we’re carving out space for premium alcohol alternatives and THC-infused beverages that are better-for-you, flavor-forward, and built to help people sip in some fun, on their terms.

Why Charleston Matters for Alcohol Alternatives

Charleston has always been a hub for hospitality, food, and culture — the perfect backdrop for a conversation about how drinking is evolving. At Sèchey’s beautiful shop on King Street, we poured, we sipped, and we invited guests to explore a new way of drinking: one rooted in quality, flavor, and intention.

Redefining Alcohol Alternatives: Female Founders Leading the Way

Each of our brands represents a unique take on the alcohol-flexible movement:

• hightail → Flavor-forward, low-dose THC-infused beverages designed as a wine alternative for busy, discerning consumers who want the boost, but not the regret.

• Sèchey → A curated retailer championing non-alcoholic and alcohol-light options for anyone exploring mindful drinking.

• Oceano → Premium wines AND low- and no-alcohol varieties, proving you don’t have to compromise taste or craft to drink differently.

Together, we shared not just products, but a vision: that better-for-you drinking deserves a seat at the table.

What Guests Experienced

Guests sampled across our portfolios, from hightail’s indulgent THC beverages to Oceano’s elegant wines to Sèchey’s curated non-alc lineup. The feedback? People were surprised by the sophistication, the flavor, and the sense of freedom to choose their own experience.

For anyone exploring a new way to drink — without compromise — this event was proof that premium alcohol alternatives can deliver sophistication, flavor, and fun.

Why It Matters

This collaboration wasn’t just about tastings. It was about proving that there’s a community of founders, retailers, and consumers ready to turn the page on the old way of drinking.

We believe choice should be celebrated — whether that means a glass of wine, a THC beverage, or a night out without alcohol. You deserve options that are premium, intentional, and fun.

The Hightail Standard

At hightail, we’ll keep leading with flavor, quality, and consistency. Because we know a premium wine alternative isn’t just about what’s not in your glass — it’s about delivering something that makes you want to raise it.

We’re here to empower you to find your moment to sip in some fun — with no compromises and no regrets.

👉 Couldn’t make it to Charleston? Shop hightail online and discover what premium, better-for-you sipping feels like.