Hit the Reset: Why Hightail Is the Reset Moment We All Need

Women's stress levels are 50% higher than men's — and that gap only grows when you add kids, careers, and the invisible mental load that never really clocks out. For years, the default stress relief for women was a glass of wine. But more moms are asking a smarter question: what if there's a non-alcoholic alternative that actually delivers the calm without the trade-offs? That's the question hightail was built to answer.

Life doesn't come with a pause button. Most of us can't stop the Zoom meetings, the kid drop-offs, the dinner prep, or the never-ending to-do list (and accompanying mental load). But what we can do is take our moment to reset.

The Reset Button isn't about checking out. It's about shifting gears. It's that intentional breath between the grind of your day and the demands of your evening. It's the moment you give yourself permission to choose yourself, to be present, and yes… to sip in some fun.

At hightail, we know you need your reset moment — not as a luxury, but as fuel to keeping showing up for everyone counting on you.  And our independent MoreBetter study with over 100 daily users confirmed it: the reset moment was the #1 occasion people reached for hightail.

What the Reset Moment Really Means

The Reset Button is about reclaiming a sliver of calm and joy amid the daily chaos.  For overwhelmed parents or overburdened adults, it might look like:

• Cracking open a hightail after your last call before starting dinner.

• Taking a breath on the sidelines at soccer practice.

• Treating yourself to something special when the house finally gets quiet.

It isn't stopping — it's recentering so you can show up with more presence, more patience, and more fun.

Why Stressed Parents Desperately Need a Reset

How are you doing....really?  If you're like a lot of us, in the words of the immortal Dorinda Medley, "I'll tell you how I'm doing.  Not well, b*tch!"

The parental stress crisis is real:

• 33% of parents reported high levels of stress in the past month (vs. 20% of non-parents)
• NEARLY HALF of those respondents said their stress was "completely overwhelming"
• The Surgeon General put out an advisory warning about parenting's impact on mental health
• Nearly 40% of "sandwich generation" mothers (ages 35-54) report extreme levels of stress (compared to 29% of 18 - 34 year olds)

Stress builds. Responsibilities pile on. Without intentional rituals to transition between roles, we run the risk of carrying tension straight from our laptops into our families, our friendships, and our beds.

Your reset moment is not just a nice-to-have. You deserve that breath for you.  And hightail is here when you're ready to hit that Reset Button. 

hightail is here when you're ready to hit that Reset Button. 

Why Stressed Moms Are Ditching Wine for Non-Alcoholic Alternatives

The "mommy's juice", "rose all day" drunk at playdates moment is VERY yesterday.  Modern women are looking for a better way to unwind.  She's not looking to get wrecked. She's looking for the best alcohol alternative to wine — something that gives her genuine relief without requiring a 6 AM apology to herself.  While wine delivers the relaxation and social vibe, it's also hard for women over 40 to metabolize.  That means crushing headaches and crappy sleep; NOT so relaxing after all.

We're not here to vilify wine.  I still love it, and it has it's time and place.  Non-alcoholic options like hightail and hightail halo, however, provide a great alternative.  That's the reset. The small, intentional pause that provides stress relief for women without checking them out of the rest of their evening.

The Best Alcohol Alternative to Wine for Moms Who Still Have a Full Night Ahead

Hightail supports your ability to transition with intention:

✔️ Fast-acting formula: Feel effects in 8–15 minutes, right when you need it most.
✔️ Low-dose design: 1.5mg THC for a lighthearted lift that doesn't overwhelm.
✔️ CBG for a grounded lift: Supports clarity, focus, and stress relief so you feel more like yourself, not less.
✔️ Clean and light: No artificial flavors, colors, or preservatives.  Only 60 calories.
✔️ No regrets: A better-for-you alcohol alternative that won't leave you groggy tomorrow.

What Real Stress Relief for Women Looks Like on a Wednesday Night

There's no one way to press reset.

Some people reach for hightail before dinner prep to decompress from the workday. Others sip after bedtime routines, enjoying a treat without the hangover of wine. For some, it's a weekend ritual — cracking a can with friends to let loose while staying present.

Your reset might look like a cozy candle and a great book. Mine might look like laughing with other parents on the soccer sidelines. Both count.

Ready to Press Your Parent Reset Button

When your internal temperature rises and you feel yourself beginning to lose it, choose yourself.  Take your reset moment to sip in some fun without regrets.

Your hightail reset button is waiting...

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