Talking THC Beverages, Regulation, and Brand Building on the NOMbase Podcast
As heard on BevNET’s NOMbase Podcast
I recently joined the NOMbase Podcast, a BevNET-produced show that covers the business of food, beverage, and emerging consumer categories.
In this episode, I was joined by Angus Rittenhouse, CEO of WYNK, for a wide-ranging conversation about the THC beverage category and where it’s headed.
Together, we discussed what we’re seeing as operators building in a fast-evolving space, from consumer education and dosing philosophy to regulatory realities and the growing role low-dose THC beverages are playing in the broader no- and low-alcohol movement. I also shared how we’re approaching these questions at hightail, our low-dose THC beverage brand built around intentional reset moments.
If you’re curious about the business side of THC beverages, or how founders are navigating growth thoughtfully in a still-forming market, this conversation is a good place to start.
Watch the full episode here:
👉 https://www.bevnet.com/video/nombase-podcast-episode-104
Thank you to the BevNET and NOMbase teams for having me on and for creating space for thoughtful conversations about where this category is going.
